SYSTEMS AND METHODS FOR PROVIDING TARGETED CONTENT TO A NETWORK USER

摘要

Systems and methods for providing targeted content to a network user. In one embodiment, a method for providing targeted content to a consumer via a network during the consumer's viewing of a webpage can be provided. The method can include aggregating data from one or more of the following: crawled webpage data, vertical clickstream data, and previously stored webpage visitation data. The method can further include determining one or more trends associated with an industry vertical based at least in part on some of the aggregated data. Further, the method can include determining at least one content recommendation for the consumer based at least in part on one or more trends associated with an industry vertical. Moreover, the method can include outputting the at least one content recommendation to the consumer via the webpage.