ADVERTISEMENT DISTRIBUTION SYSTEM ALLOWING QUANTITATIVE ADVERTISEMENT EFFECT DIAGNOSTIC ANALYSIS UTILIZING LOCAL AREA NETWORK

摘要

PROBLEM TO BE SOLVED: To provide an advertisement distribution system allowing achievement of a method for quantitatively analyzing distribution effect of an advertisement in a digital signage system.

SOLUTION: Base stations 12 in a local area network 10 each have a wireless area 12a. Each base station 12 collects terminal connection information including preference information from a mobile information terminal 14 having performed connection to the base station 12, and performs advertisement information distribution corresponding to preference of a terminal user based thereon. The number of the mobile information terminals 14 having received the store advertisement can be obtained by the connection of the mobile information terminals 14 and the preference information to measure advertisement recognition effect. A store server 20 side obtains the number of the mobile information terminals 14 having performed advertisement browsing, the number of the mobile information terminals 14 having performed the store service connection, and the number of the mobile information terminals 14 having come to an actual store to more accurately measure the "advertisement recognition effect", and "advertisement sales promotion effect" can be accurately measured from the number of the mobile information terminals 14 having come to the store.

COPYRIGHT: (C)2011,JPO&INPIT