SIGNALING MECHANISMS, TEMPLATES AND SYSTEMS FOR CREATION AND DELIVERY OF INTERACTIVITY EVENTS ON MOBILE DEVICES IN A MOBILE BROADCAST COMMUNICATION SYSTEM

摘要

Systems, apparatus and methods provide an automatic capability for generating interactivity event applications for execution on receiver devices within a broadcast network based upon interactivity event application data, information and sequence logic. Interactivity ev ent content providers ma> provide to a broadcast network interactivity event application data. event metadata information and sequence logic a broadcast network. Interactive sequences may be created and transmitted over a broadcast network on short notice. Interactiv e sequences may be created on-demand. based on the context and content of a monitored real-time channel. Interactive sequences may be scheduled based on the content of a live broadcast program. Application data, resources and templates may be delivered to a mobile receiving device in- band, along with a broadcasted interactivity event.