摘要 |
PURPOSE: An advertisement data managing system and method thereof through model auction are provided to process CF model advertisement at low cost by calculating advertisement cost according to the cost per click of a user. CONSTITUTION: A user terminal(2) outputs a shopping mall which includes model advertisement data on a screen. A search portal server(4) manages a search result window and manages advertisement expense about a URL. An advertiser server(10) outputs model advertisement data from an advertisement data management server(16) through the search portal server. |