ADVERTISEMENT SYSTEM BASED ON SMART CARD, A METHOD THEREOF, AND SMART CARD APPLIED TO THE SAME

摘要

Disclosed are a system and a method for providing an advertisement service and a smart card applied to the same. The system includes the smart card to extract meta data by searching for accumulated and processed personalized information according to the request for a personalized advertisement from a user terminal, and to provide the URL information for advertisement contents by searching for the advertisement contents, which are embedded based on the SCWS function, according to the meta data to provide the URL information of the advertisement contents. Personalized information is obtained based on the SCWS function and the USIM, and a messaging advertisement service is realized based on the personalized information, so that information focusing on a use extracted through personal behavior analysis is provided.