SELF-SERVICE IMPLEMENTATION OF DIGITAL COUPONS

摘要

Disclosed are various embodiments relating to a self-service portal for coupon implementation in association with an electronic commerce system. Coupon campaigns are implemented in a computing device for a plurality of vendors in association with the electronic commerce system. Each of the coupon campaigns comprises one or more digital coupons. An automated submission of each of the campaigns is facilitated in the computing device from respective ones of the vendors through a self-service portal. Vendor control is facilitated through the self-service portal as to whether the digital coupons associated with a respective one of the campaigns are activated to be applied to a purchase of an item through the electronic commerce system.