| 摘要 |
Systems, methods, and computer-readable storage media for valuing an existing or prospective customer based on normalized and weighted measures or attributes are disclosed. A method in accordance with an embodiment of the presently disclosed subject matter includes determining a plurality of valuation characteristics. The method can also include assigning different weights to the valuation characteristics. Further, the method can include normalizing magnitudes of the valuation characteristics for a plurality of customers. The method can also include applying the weights to the normalized magnitudes of each customer, and summing the results of applying the weights to provide a valuation sum for each customer.
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