| 摘要 |
The present invention is directed to a system in which a Web advertisement provided over the Internet to a user's computer allows the user to receive additional information on the advertised product or service over or through a communication channel specified by the user and preserves the user's anonymity. In one embodiment, the Web advertisement includes a“button”that, if actuated, causes a request for further information to be transmitted over the Internet to an intermediary computer system. The intermediary computer system then processes the request to produce a revised request that is forwarded to an advertiser computer system and is tagged so that the reply from the advertiser computer system can be associated with the user. The reply that the intermediary computer system receives from the advertiser computer system is matched with the user and a revised reply is produced that is communicated to the user or a device associated with the user via the communication channel designated by the user.
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