摘要 |
<p>A content item options module determines a change in content type of a content item (e.g. TV programme) being delivered to a receiver for display on a display apparatus, initiates display of content item identifiers 212 on the display apparatus corresponding to one or more other content items, and responds to selection of a one of said one or more content item identifiers to initiate display of a corresponding other content item on said display apparatus. Hence, a viewer watching a first content item (live football game) faced with a change in type to a second content item (studio pundit chat) is presented with a choice of alternative content items (e.g. Pele documentary).</p> |