SYSTEM AND METHOD FOR SUPPORTING CONSUMER AGGREGATION PROCEDURE IN ELECTRONIC NETWORK

摘要

PROBLEM TO BE SOLVED: To provide a system and method for supporting a consumer aggregation procedure in an electronic network.

SOLUTION: The system and method for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are used by device users to communicate with the information service for receiving the information distribution services. Transport structures are implemented to collect appropriate metadata from various entities in the information distribution network. A group aggregator analyzes grouping factors from the collected metadata to define at least one consumer group from among the devices users. Various advertisers then communicate with a bid manager to participate in a bidding procedure for obtaining advertising rights to provide selected information to the consumer group.

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