ON-LINE ADVERTISEMENT SERVICE METHOD AND APPARATUS USING CALL-BACK MESSAGE

摘要

PURPOSE: An online advertisement method using a callback message and an apparatus thereof are provided to offer advertisement information through a phone homepage when financial transaction information is guided through the callback message. CONSTITUTION: An SMS request for transmission of financial transaction is received from a financial company server(22). An SMS processor(31) requests message transmission by configuring a callback message for financial transaction information guidance. A phone homepage manager(32) manages a phone homepage which supplies advertisement information to a customer. A calculating unit(33) calculates costs based on a reaction rate and advertisement exposure rate. An advertisement analyzer analyzes advertisement effect.