SYSTEM AND METHOD FOR OPTIMIZING PURCHASE OF INVENTORY FOR ONLINE DISPLAY ADVERTISING
摘要
An ad network system for optimizing the purchase of online display advertisement inventory is disclosed. The ad network system includes an advertiser management system to manage and acquire data for a set of advertising campaigns for a set of advertisers and a publisher management system to manage and acquire data for inventory at publishers' sites and applications. A media buying system runs a two-part optimization to determine an allocation of available inventory and an inventory purchase plan based on the data acquired by the advertiser management system and the publisher management system.
申请公布号
WO2010132855(A3)
申请公布日期
2011.02.24
申请号
WO2010US35030
申请日期
2010.05.14
申请人
BRAND.NET;SCHWARZ, HENRY;VUDALI, MADHU;INOUYE, KATHERINE;CHRISTENSEN, RYAN
发明人
SCHWARZ, HENRY;VUDALI, MADHU;INOUYE, KATHERINE;CHRISTENSEN, RYAN