TARGETING MULTIMEDIA CONTENT BASED ON AUTHENTICITY OF MARKETING DATA

摘要

A computer implemented method and system for targeting multimedia content based on authenticity of a user's marketing data, are provided. A multimedia distribution platform acquires marketing data from the user via an interactive interface. The multimedia distribution platform determines authenticity of the user's acquired marketing data by presenting multiple marketing specific challenges to the user based on the user's acquired marketing data, obtaining responses to the marketing specific challenges from the user, and analyzing the obtained responses using one or more marketing databases. The multimedia distribution platform rates the user' s acquired marketing data based on the determined authenticity. The multimedia distribution platform targets the multimedia content to the user based on the determined authenticity and/or the rating of the user's acquired marketing data. The multimedia distribution platform confirms viewing of the targeted multimedia content and compensates the user based on the view confirmation and/or rating of the acquired marketing data.