发明名称 MEDIA PLAY OPTIMIZATION USING MAKE GOOD STRATEGIES
摘要 Systems, methods, and a user interface for automatically scheduling a media play are disclosed. The user can specify, via the user interface, a strategy for how missed plays are made good. A play verifier reports which scheduled advertisements failed to play on a periodic basis or real time basis. Advertising campaign managers receive notification of play failures and determine the remedial action to take according to the criteria selected by the user for how to compensate for missed plays.
申请公布号 US2011029373(A1) 申请公布日期 2011.02.03
申请号 US20060530864 申请日期 2006.09.11
申请人 STEELBERG CHAD;STEELBERG RYAN;BEAUCHAMP SCOTT;KETCHUM RUSSELL 发明人 STEELBERG CHAD;STEELBERG RYAN;BEAUCHAMP SCOTT;KETCHUM RUSSELL
分类号 G06Q30/00 主分类号 G06Q30/00
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