EVALUATION OF WEBSITE VISITOR BASED ON VALUE GRADE

摘要

Evaluating website visitors includes: obtaining historical sample information of a plurality of past website visitors; based on the historical sample information, determining a plurality of value grades (cj) of the past website visitors and a respective plurality of rates of occurrence (P(cj)) for the plurality of value grades, wherein j=1,..., N, and N is an integer; determining a visitor characteristic probability (P(X)) and a plurality of conditional visitor characteristic probabilities given the plurality of value grades (P(X|cj)) associated with a current website visitor; and determining a plurality of conditional value grade probabilities given a visitor characteristic of the current website visitor ((P(cj|X)) and selecting among the plurality of conditional value grade probabilities a likely value grade associated with the current website visitor, wherein j=1,..., N.