发明名称 Customizing DVR functionality
摘要 Techniques described herein automatically identifies, in a multimedia content, an advertiser from which an advertisement in the multimedia content originates and/or a brand to which the advertisement pertains. The system determines whether the identified advertiser and/or identified brand is specified in a not to be displayed list and if so, performs at least one of: presents alternative content during the time interval that the advertisement occupies in the multimedia content or skips over the advertisement in the multimedia content.
申请公布号 AU2010257254(A1) 申请公布日期 2011.01.13
申请号 AU20100257254 申请日期 2010.12.16
申请人 TIVO INC. 发明人 JAMES BARTON;BRIAN BEACH;MARGRET SCHMIDT;ROBERT F. PONIATOWSKI;SHELLY GLENNON
分类号 H04N5/91;H04N5/445;H04N7/16 主分类号 H04N5/91
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