ONLINE ADVERTISEMENT EXPOSURE CONTROL SYSTEM AND METHOD THEREFOR

摘要

The present invention relates to an advertisement exposure control system and a method therefor. The advertisement exposure control system comprises: a communication unit for communicating with a user terminal; a storage unit for storing a plurality of advertising contents, payment information corresponding to the plural advertising contents and information on incentives that correspond to the plural advertising contents, respectively; and a control unit, which updates the information on incentives, thereby allowing the size of a corresponding incentive to change according to the amount of reading done by plural users who read the advertising contents, performs payment processing of a corresponding commodity at the price given in a corresponding advertising content if a user purchase event occurs in response to the advertising content, and performs an incentive-giving process to give the corresponding user an incentive on the occurrence of a corresponding incentive acquisition event, provided that the incentive acquisition event of the user who purchased the commodity occurs after the payment processing. Accordingly, a corresponding incentive is paid based on a conditional pre-purchase of a user, so that on the one hand the user can purchase a commodity straight away without having to wait for some time until incentives are accumulated to a certain size and on the other hand an advertiser (or seller) can encourage the user to make a purchase without losing him or her to another advertisement site.