A system for implementing a loyalty program includes a personal terminal, an interaction terminal, and a loyalty module. The personal terminal may be associated with a user. The interaction terminal may be associated with a product or service. The interaction terminal and the personal terminal may be operable to establish a communication when in proximity of each other. The loyalty module may be operable to provide a benefit to the user in response to the communication. The benefit may be provided without regard to whether the user obtained or purchased the product or service.
申请公布号
EP2266055(A1)
申请公布日期
2010.12.29
申请号
EP20090716316
申请日期
2009.02.27
申请人
THE COCA-COLA COMPANY
发明人
ANTAO, LEONARD, F.;PHILLIPS, ANTHONY, J.;KOLLS, H., BROOK;INSOLIA, GERARD, E.