SYSTEM FOR PROVIDING INFORMATION TO USER WITH EVERY INTERACTION WITH PRINTED SUBSTRATE

摘要

A system for providing information to a user via a printed substrate. The substrate comprises user information and coded data. The coded data is indicative of a region identity associated with the substrate and of a plurality of locations on the substrate. The system includes an optically imaging sensing device for sensing the coded data and generating interaction data. Receipt of the interaction data by a computer system causes the computer system to identify and retrieve a page description corresponding to the printed substrate; determine whether the sensing device is positioned within a zone of a hyperlink on the substrate; and (i) if the sensing device is positioned within the zone of the hyperlink: send a hyperlink URI or a hyperlinked resource corresponding to the hyperlink to the user; or (ii) if the sensing device is positioned outside the zone of the hyperlink: generate a query expression, form a request and send search results to the user.