摘要 |
In some embodiments, an apparatus comprises a marketing offer distribution unit to determine conditions that must be satisfied before presenting a marketing offer in the wagering game network. The marketing distribution unit can determine that the conditions have been satisfied, wherein the conditions are associated with player activities in the wagering game network. The marketing distribution unit can also invoke presentation of the marketing offer, and detect and count acceptances, by the wagering game players, of the marketing offer. The apparatus can also include a budget tracking unit to determine a current cost of the marketing offer based on the count of acceptances of the marketing offer and the monetary value of the marketing offer, and an offer modification unit configured to modify, based on the current cost, the conditions that must be satisfied before the marketing offer can be presented, and modify the monetary value of the marketing offer.
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