METHOD AND SYSTEM FOR AUTOMATICALLY RANKING PRODUCT REVIEWS ACCORDING TO REVIEW HELPFULNESS

摘要

A method and system for automatically ranking product reviews according to review helpfulness. Given a collection of reviews, the method employs an algorithm that identifies dominant terms and uses them to define a feature vector representation. Reviews are then converted to this representation and ranked according to their distance from a‘locally optimal’review vector. The algorithm is fully unsupervised and thus avoids costly and error-prone manual training annotations. In one embodiment a Multi Layer Lexical Model (MLLM) approach partitions the dominant lexical terms in a review into layers, creates a compact unified layers lexicon, and ranks the reviews according to their weight with respect to unified lexicon, all in a fully unsupervised manner. When used to rank book reviews, it was found that the invention significantly outperforms the user votes-based ranking employed by Amazon.