| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertising technology of increasing the advertising effect of a commodity, and improving the health condition of a user. <P>SOLUTION: A server acquires excess nutrient that is taken by a user of a user terminal in a predetermined period and is larger than a first upper limit value, and deficient nutrient that is taken by the user and is smaller than a first lower limit value, based on meal information reported from the user terminal through a network; extracts foods containing the excess nutrient equal to or less than a second upper limit value and the deficient nutrient equal to or more than a second lower limit value from among a plurality of foods as advertising candidates, based on food information showing a plurality of foods and the kind and amount of each nutrient contained in each food; registers evaluation information showing an evaluation value for each food by a purchaser purchasing the food; selects one or more foods from among the foods based on the evaluation information; and transmits advertising information for advertizing the selected food to the user terminal through the network. <P>COPYRIGHT: (C)2010,JPO&INPIT |
