| 摘要 |
Disclosed are methods and apparatus for delivering online advertisements. For one of a plurality of users, a probability is obtained for each of a plurality of ads that the one of the plurality of users will click on the one of the plurality of ads. In addition, a lower bound is obtained for each of the plurality of ads. For each of the plurality of ads, a delta between the probability that the one of the plurality of users will click on the one of the plurality of ads and the lower bound for the one of the plurality of ads is determined. One of the plurality of ads to provide to the one of the plurality of users is selected based at least in part on the delta for each of the plurality of ads.
|
