发明名称 |
METHODS AND APPARATUS FOR PROVIDING ALTERNATE MEDIA FOR VIDEO DECODERS |
摘要 |
A system provides programming and advertising to a video decoder such as a digital video recorder, computer system, software or hardware player, etc. When a user makes a request to skip a commercial by issuing a command such as 30 second skip forward, alternate media is provided. In some examples, an image advertisement is provided for a predetermined period of time either during the commercial break or when regular programming resumes. In other examples, a substitute commercial is shown. The substitute commercial may be shortened or compressed. The alternate media may be perceptually encoded in a video stream, hidden in a video stream, or provided in a separate stream. In some examples, survey based and neuro-response based data is used to evaluate and select alternate media for particular programming. |
申请公布号 |
WO2010085502(A1) |
申请公布日期 |
2010.07.29 |
申请号 |
WO2010US21535 |
申请日期 |
2010.01.20 |
申请人 |
NEUROFOCUS, INC.;PRADEEP, ANANTHA;KNIGHT, ROBERT, T.;GURUMOORTHY, RAMACHANDRAN |
发明人 |
PRADEEP, ANANTHA;KNIGHT, ROBERT, T.;GURUMOORTHY, RAMACHANDRAN |
分类号 |
H04N7/10 |
主分类号 |
H04N7/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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