| 摘要 |
An advertisement management system, a computer-implemented method, and computer readable media to select advertisements are provided. The advertisement management system includes a keyword component, a targeting component, and a merging component. The keyword component generates a lists of advertisements based on keywords provided by the advertisers. The targeting component, executing in parallel with the keyword component, generates another list of advertisements based on targeting data provided by the advertisers. The merging component combines the list of advertisements generated by the keyword component and targeting component based on relevance to user search terms received by the advertisement management system or revenue that the advertisement is able to generate for the advertiser, publisher, or advertisement management system.
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