A SYSTEM AND METHOD FOR RULE-BASED CONTENT CUSTOMIZATION FOR USER PRESENTATION

摘要

A new approach is proposed that contemplates systems and methods to present a script of content comprising one or more content items to a user online, wherein such content is not only relevant to addressing a problem raised by the user, but is also customized and tailored based on a set of rules with the user's needs and preferences in mind. Such an approach enables a personal "agent" that understands the user's specific needs and interests by maintaining a personal profile and history of the user. Based on in-depth personal knowledge and understanding, the agent is capable of identifying, retrieving, customizing, and presenting to the user a unique experience that distinguishes it from the experiences of any other users in the general public.