发明名称 USER INTERFACE FOR INTEREST-BASED TARGETED MARKETING
摘要 A user interface for targeted advertisement is provided, which comprises a plurality of interface components, wherein selected ones of the plurality of interface components are capable of: receiving a list of advertising targets; presenting a list of most representative entities for the list of advertising targets, wherein an entity is relatively more representative of an advertising target if the advertising target is relatively more uniquely and frequently associated with the entity; receiving a list of target entities selected from the list of most representative entities; and presenting an estimated advertising cost for the list of target entities.
申请公布号 US2010185517(A1) 申请公布日期 2010.07.22
申请号 US20090357311 申请日期 2009.01.21
申请人 YAHOO! INC. 发明人 HIGGINS CHRISTOPHER WILLIAM;DAVIS MARC ELIOT;PARETTI CHRISTOPHER TODD;BURGENER CARRIE;NAIR RAHUL;KING SIMON P.
分类号 G06Q30/00 主分类号 G06Q30/00
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