发明名称 |
METHOD AND SYSTEM FOR FACILITATING ADVERTISING AND T-COMMERCE TRANSACTIONS IN CONNECTION WITH CONTENT STORED ON A STORAGE MEDIUM |
摘要 |
In one embodiment, the present invention is an improved interactive television system and method for t-commerce. In this embodiment, the present invention relates to a method for facilitating transactions by a user through a television system including a playback device. The method includes providing a first storage medium with pre-recorded content stored on the recording medium; storing an interactive advertisement on the first storage medium; generating a trigger for the interactive advertisement; displaying the interactive advertisement on the television system in response to the trigger when the first storage medium is played by the playback device; prompting the user to respond to the interactive advertisement; generating a transaction request from the user response; and transmitting the transaction request through the television system. This embodiment of the invention further includes storing a user identification within the television system and generating a transaction request from the user response and the user identification. The user identification may be stored in a second storage medium distinct from the first storage medium. Additionally, an electronic wallet including personal information of the user may be stored.
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申请公布号 |
US2010175080(A1) |
申请公布日期 |
2010.07.08 |
申请号 |
US20090556484 |
申请日期 |
2009.09.09 |
申请人 |
INDEX SYSTEMS, INC |
发明人 |
YUEN HENRY C.;LEUNG ELSIE M. |
分类号 |
H04N7/10;G06F3/00;G06F13/00;G06Q30/00;G09F27/00;H04N5/445;H04N7/16 |
主分类号 |
H04N7/10 |
代理机构 |
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主权项 |
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地址 |
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