发明名称 |
Consumer targeting methods, systems, and computer program products using multifactorial marketing models |
摘要 |
Methods, systems and computer program products target specific consumers for a marketing campaign of goods and/or services by: (a) defining a multi-factorial mathematical model of defined parameters; (b) calculating a numerical value using the multi-factorial mathematical model for respective consumers; then (c) ranking the consumers based on the calculated value associated with the model.
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申请公布号 |
US7729942(B2) |
申请公布日期 |
2010.06.01 |
申请号 |
US20060540361 |
申请日期 |
2006.09.29 |
申请人 |
AT&T INTELLECTUAL PROPERTY I, L.P. |
发明人 |
JENSEN KRISTINA;HOARD STEVE;WINDOM AMY |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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