| 摘要 |
Methods and systems for serving advertisements are provided. Methods employed by the systems may include receiving, at an exchange system, a request from a web site publisher to generate an inventory identifier. The request may include one or more targeting attributes to be associated with the inventory identifier. In response, an inventory identifier may be communicated to the web site publisher. The web site publisher may then request an advertisement tag based on the inventory identifier from the exchange system. The exchange system may then communicate an advertisement tag that includes the inventory identifier to the web site publisher. The advertisement tag may include browser code operable to cause a browser to request an advertisement associated with the one or more targeting attributes associated with the inventory identifier from an ad server.
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