摘要 |
A computer-implemented method for advertisement distribution includes receiving, in a computer system, an input from an advertiser that has previously registered an advertisement for on-demand activation. The input is generated based on the advertiser having an immediate availability and directs the computer system to initiate the on-demand activation substantially in real time with receiving the input. The method includes determining, using the computer system, a geographic location of the advertiser that corresponds to the immediate availability. The method includes defining, using the computer system, a target group to which the advertisement is to be presented, the target group identified based on at least the geographic location and the immediate availability. The method initiates the on-demand activation using the computer system, for receipt of the advertisement by at least part of the target group, the on-demand activation initiated substantially in real time with receiving the input.
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