| 摘要 |
An Internet marketing venue focused around a Web-based casual game. The game is an entertainment site designed for simplicity of play with low commitment. Sponsors provide prizes and rewards, which are made available to the highest-scoring players. These . winners select the prizes they most prefer, while non-winners earn points to be “spent” on rewards they choose. In this way, sponsors are connected to customers with both a proven interest and emotional investment in their products.
|
