发明名称 |
COMPUTER-IMPLEMENTED, AUTOMATED MEDIA PLANNING METHOD AND SYSTEM |
摘要 |
An automated computer system for generating a geographically-localized media plan including a number of selected media buyable units (MBUs) is provided. The system implements the following functions: receiving client-defined information and a number of business rules; receiving a number of MBUs each having a relative value and including a first and second MBU associated with a first media product option and a third and fourth MBU associated with a second media product option; applying an optimization algorithm to the client-defined information, the number of business rules and the number of MBU relative values to obtain a number of selected MBUs included in a geographically-localized media plan; and outputting the geographically-localized media plan for use by a client in media planning. The first MBU associated with a first geography. The second MBU is associated with a second geography and the first geography, with the first geography being larger than the second geography and the first geography substantially covering the second geography.
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申请公布号 |
US2010114652(A1) |
申请公布日期 |
2010.05.06 |
申请号 |
US20080262826 |
申请日期 |
2008.10.31 |
申请人 |
VALASSIS COMMUNICATIONS, INC. |
发明人 |
SHERR DANIEL D.;STEWART MARY RAINER;DONOHUE DEBRA L.;CLARK LUCY MILLER;WESTFALL EMILY A.;KULA KAREN F.;MULVEY THERESE;KAUL CHRIS;PARVAR ALIREZA JAHAN;O'LOUGHLIN ERIN E.;WORONA STEVE;CURMI NANCY E.;STRNAD KAREN |
分类号 |
G06N5/02;G06Q10/00 |
主分类号 |
G06N5/02 |
代理机构 |
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