| 摘要 |
The invention relates to processes for rendering services by means of mobile communication means, in particular advertising services. The process for rendering advertising services using the mobile communications includes the creation at the mobile phone of the advertiser of an advertising message, encoding thereof in accordance with the advertising heading, transmission of the advertising message into the database of advertising messages of the server of the mobile communications operator, processing of the message, transmission thereof to the mobile phone of the user of the advertising service by means of SMS/MMS messages, then deletion thereof from the database of the server of the mobile communications operator. The creation of the advertising message is realized by the advertiser or a mobile advertising service, with which the operator of the mobile communications is equipped. Rendering of advertising messages includes the preliminary transmission to the subscribers of the mobile communications of a SMS message with the conditions of connection to the mobile advertising service, also including the code of connection to the mobile advertising service and the codes of the headings of advertising messages, the connection to the mobile advertising service, registration of the user by the number of the mobile phone, introduction thereof into the database of users together with the information about the selected codes of the headings of advertising messages, encoding of the advertising message by the response code, transmission of the encoded message to the user, transmission by the user of the mobile advertising service of the response code, transmission to the user of the information about the bonus grant.
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