METHOD FOR PROVIDING SIMPLE ORDER SERVICE USE METADATA ON FULL-DUPLEX INTERNET PROTOCOL TELEVISION SYSTEM

摘要

PURPOSE: A simple order service method using a metadata on a full-duplex internet protocol television system is provided to rapidly purchase a product while a user watching an advertising content. CONSTITUTION: A server generates an advertising content and transmits the advertising content to a set-top box(560). A user terminal receives order information(540). The user terminal generates product purchase information and transmits the product purchase information through the set-top box. The set-top box transmits the product purchase information to the server. The server receives the product purchase information(570).