| 摘要 |
PROBLEM TO BE SOLVED: To provide a direct marketing system for reducing the risk that is generated by a prospective customer. SOLUTION: A method for direct marketing includes the steps of: establishing a first communications link between a prospective customer using a device having a unique identification number and a communications device; automatically transmitting the unique identification number associated with the prospective customer's device to the communications device; automatically transmitting an unique identification number related to a device of a prospective customer to the communication device; and establishing a second communications link between the communications device and a computer operably connected to a memory apparatus. The memory apparatus has a prospective customer database comprising prospective customer information associated with the unique identification number of the prospective customer's device, in which the information in the database determines prospective customer value which can be used to determine subsequent operations and marketing actions with the prospective customer. COPYRIGHT: (C)2010,JPO&INPIT |
