| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a means enabling evaluation of how to distribute an information transmission amount for achieving high advertisement effect, regarding decision of distribution by advertisement medium of the information transmission amount transmitted via advertisement media such as television, newspaper, and the Internet. <P>SOLUTION: By setting distribution by advertisement medium of an amount, transmitted via advertisement media, of information about a commodity or service as a target of advertisement medium information transmission amount distribution evaluation, an advertisement medium information reception amount of a subject that receives information about a commodity or service and transmits word-of-mouth information, a word-of-mouth information reception amount, a word-of-mouth information transmission object, and a word-of-mouth information reception amount are calculated, and advertisement medium information transmission amount distribution effect is calculated. <P>COPYRIGHT: (C)2010,JPO&INPIT |
