| 摘要 |
A computer implemented method, data processing system, and computer program product for delivering entertainment-enhanced content-related advertisement over multimedia networks This is done by implementing a dedicated data structure that serves as a vehicle between a mediator server and the users. The dedicated multimedia vehicle is loaded with entertaining content from one database and integrated with the advertising content such that the advertising content in context related to the entertaining content. The users are then engaged in an interacting activity relating to the entertainment content and are tacitly exposed to the advertising content and pure advertising as well. The mediator server is capable then of providing the advertiser with targeted information regarding the users. |
