| 摘要 |
A first web page at a first server includes a clickable advertisement. The reporting pixel is associated with a unique identification. The reporting pixel is further associated with the advertisement or with a line item or campaign that is associated with the advertisement. When a user clicks on the advertisement, the user's client browser is redirected to a second web page corresponding to the advertisement at a second server. The redirect includes context information associated with the advertisement. The second web page eventually leads the user to a conversion. The second server obtains the revenue generated from the conversion and reports the revenue to the first server. The revenue is identified by the pixel identification associated with the reporting pixel and the context information associated with the advertisement. The first server collects and aggregates the revenue for the advertisement, or line item or campaign to which the advertisement is associated.
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