| 摘要 |
Systems and methods for utilizing a performance index measuring a performance of an object as defined by an advertiser are disclosed. Generally, an ad campaign optimizer receives one or more values associated with events that result from marketing activities associated with one or more objects. The ad campaign optimizer calculates a performance index associated with an object of the one or more objects, wherein the performance index measures a performance of the object based on the received one or more values. The ad campaign optimizer then optimizes a digital ad based on the calculated performance index. |
