发明名称 |
THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING |
摘要 |
A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household
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申请公布号 |
CA2733199(A1) |
申请公布日期 |
2010.02.11 |
申请号 |
CA20092733199 |
申请日期 |
2009.08.06 |
申请人 |
INVIDI TECHNOLOGIES CORPORATION |
发明人 |
SHEEHAN, PATRICK;ANDERSON, BRUCE;WILSON, DANIEL;PETERSON, ALDEN LLOYD |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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