| 摘要 |
Methods and systems enable mobile TV broadcast service providers to allow dynamic pricing for access to broadcast programs. A server within a mobile TV broadcast network may negotiate the price for accessing a broadcast program with individual users via their mobile devices. The server may receive requests to access broadcast programs with price offers from mobile devices. The server may respond to price offers by accepting the price offer or by making a counter offer until a mutually agreeable price is identified. Alternatively, the server may implement any of a number of types of auctions for access rights to broadcast programs. Similar to negotiable dynamic pricing methods, once purchase requests for viewing access to broadcast content programs at current asking prices are accepted, the mobile TV broadcast service provider may transmit the appropriate decryption keys to the users who made accepted offers or bids.
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