| 摘要 |
Advertisements are selected for display on search results pages or web pages displaying requested content. A request associated with a user is received for an advertisement, such as for display on a search results page or a content-displaying web page. Profile information associated with the user is identified. An inverted index is queried based on the identified profile information. The inverted index includes a list of user attributes and a list of at least one advertisement and corresponding weight factor that correspond to each listed user attribute. A plurality of advertisements is determined in the inverted index based on the query. The determined advertisements are filtered to generate an advertisement presentation configuration that includes at least one of the identified advertisements.
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