| 摘要 |
Available advertisement spot duration is used to display a plurality of advertisements, and to obtain maximum impact while displaying a plurality of advertisements, within an advertisement spot, where the advertisements are each typically of a fixed duration, the sum of which is the total duration of the advertisement spot. Further optimization is accomplished by using advertisements of optimized duration, the advertisements having a cumulative duration of less than that of the advertisement spot, and by using a static advertisement and/or picture as a filler for the rest of the duration. Because static advertisements and/or pictures do not require a minimum duration for impact, they can be used to fill in the time left over from one or multiple advertisements within an advertisement spot. Embodiments of the invention find particular application for displaying advertisements on mobile handheld devices (MHDDs) to improve the impact of the advertisements.
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