| 摘要 |
A method for valuating an intellectual property right or an intellectual property right application includes providing the intellectual property right or the application therefor claiming a subject matter, identifying at least one essential attribute of the subject matter, undertaking a market analysis on the demand for the at least one essential attribute and deriving a value from the results of the market analysis, whereby the situation of having the intellectual property right or application is compared with the situation of not having it. The essential attribute is the one that generates an added value for consumers buying the related product when compared to products from the state of the art. Decompositional market analysis methods such as Conjoint Analysis and the like are preferred. As a result of the market analysis, a utility value distribution is determined and the maximum of a price-profit function of the essential attribute(s) is calculated.
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