发明名称 |
METHOD AND SYSTEM FOR PRODUCT SERVICES ANALYSIS AND OPTIMIZATION |
摘要 |
Embodiments of the present invention provide a method, apparatus and system for analysis and optimization of product services including at least collecting information regarding at least a definition of a media content campaign and a performance of the media content campaign, and compiling the collected information for analysis, wherein the analysis determines the effectiveness of the media content campaign. In addition, historical, systemic or endemic marketing, merchandising, sales, and operational data about intended products or services to be advertised & promoted in the campaign are provided to a system where the system combines this with other campaign independent data and performs analysis that results in a recommendation (or set of recommendations) on what is needed to effectively execute the campaign. |
申请公布号 |
WO2009020605(A3) |
申请公布日期 |
2009.12.30 |
申请号 |
WO2008US09421 |
申请日期 |
2008.08.06 |
申请人 |
THOMSON LICENSING;BALL, KEITH;SMART, SHAY, DONOVUN |
发明人 |
BALL, KEITH;SMART, SHAY, DONOVUN |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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