| 发明名称 |
PROGRAM GUIDE SYSTEM FOR MONITORING ADVERTISEMENT USAGE AND USER ACTIVITIES |
| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a program guide system which is appropriate for monitoring interactive television program guide advertisement usage. <P>SOLUTION: Advertisement usage may be monitored by monitoring, when advertisements are transmitted from a television distribution facility to user television equipment. Advertisement usage information may also be monitored by monitoring, when advertisements are received by the user television equipment. Advertisement utilization information may also be monitored, at which advertisements are displayed by a program guide. Comparatively less important data can be filtered from among the collected advertisement usage data. <P>COPYRIGHT: (C)2010,JPO&INPIT |
| 申请公布号 |
JP2009296675(A) |
申请公布日期 |
2009.12.17 |
| 申请号 |
JP20090219816 |
申请日期 |
2009.09.24 |
| 申请人 |
UNITED VIDEO PROPERTIES INC |
发明人 |
THOMAS WILLIAM L;HASSELL JOEL G;KNUDSON EDWARD B;MARSHALL CONNIE T;LEMMONS THOMAS R;BOYER FRANKLIN E;BEREZOWSKI DAVID M;KERN DONALD C;ELLIS MICHAEL D |
| 分类号 |
H04N7/173;G06F3/00;G06F13/00;G06Q30/02;H04N5/44;H04N5/445;H04N5/782;H04N7/025;H04N7/10;H04N7/16;H04N17/00;H04N21/258;H04N21/2668;H04N21/422;H04N21/431;H04N21/442;H04N21/45;H04N21/454;H04N21/466;H04N21/47;H04N21/472;H04N21/478;H04N21/482;H04N21/658;H04N21/81;H04N21/84 |
主分类号 |
H04N7/173 |
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