| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a method for improving matching accuracy of additional data to content data of a distribution destination by saving processing for distributing the additional data to the content data. <P>SOLUTION: An advertisement distribution server 10 includes: an advertisement DB 72 for relating advertisement data to a plurality of kinds of advertisement categories to store the advertisement data; a relevancy calculating part 15 for calculating the relevancy between a web page and a content category on the basis of a reference keyword similar to a feature word included in the web page by referring to the relevancy between the reference keyword to the content category for classifying the web page in accordance with the reception of an output request of the web page; and an advertisement data distributing part 18 for classifying the web page into the content categories on the basis of the calculated relevancy, and matching the content categories obtained by classifying the web page to an advertisement category to thereby select advertisement data stored in the advertisement DB 72, adding the advertisement data to the web page. <P>COPYRIGHT: (C)2010,JPO&INPIT |
