COMPUTER SYSTEM AND METHOD FOR BILLING FOR ADVERTISEMENT BASED UPON TIME-IN-VIEW

摘要

An application for a computer system for providing content and advertising to users includes a server computer, a user computer, one or more sources of content and one or more sources of advertisements. Software running on the server computer retrieves content based upon requests from the user computer from the one or more sources of content, selects a target advertisement from the one or more sources of advertisements and sends the content and the target advertisement to the user computer for display. Remote software running on the user computer measures the length of time that the target advertisement is in view on the user computer and sends the length of time that the target advertisement is in view to the software running on the server computer. The software running on the server computer receives the length of time that the target advertisement is in view and writes at least an identification of the advertisement and the length of time to a billing record.