A SYSTEM AND METHOD FOR SIMULTANEOUSLY DELIVERING REWARDS AND TARGETED ADVERTISING TO MOBILE DEVICES

摘要

A system and method for delivering incentives and targeted advertising to the mobile device users by enrolling them into a Rewards Program. A Reward Application server linked to the billing system of a mobile telecommunications company (Telco) will track the rewards users have earned based on their usage of the Telcos' services. The Rewards Application Server checks Users' activities for rewards eligibility. The Rewards Application Server also references a Telco Mobile Subscriber Profile Database wherein the users are profiled according their demographics, preferences, time, location, context and subscriber's previous interactions using their mobile devices, or based on flagged keywords they frequently use or receive. The Telco Mobile Subscriber Profile Database collects and consolidates this information from multiple sources including but not limited to billing statements, registration for services and information captured through everyday usage of the Telco 's services. Users earn rewards in the form of points, raffle entries, or other incentives. Users are notified of their Rewards status periodically by the Rewards Application Server. These notifications are paired with targeted advertising and delivered to the users' mobile devices via Short Message Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP), Java or similar applications by the System. Both the rewards and targeted advertising are customized according to the Users' Telco Mobile Subscriber Profile Database profiles. The Rewards and Advertisements can be sponsored by the users' mobile Telco provider or a third-party advertiser.